APM Program Benefits

Michelle Danoff, APM Class of 2017, New York

The APM program provides a wide range of opportunities to foster growth both professionally and personally. These opportunities can help you learn more about how to be a great PM, and give you a chance to form relationships with your APM class. Read on to learn more about the APM Trip, Mini Trips, and Management Coaching.

The APM Trip
One of the oldest traditions of the APM program is the “APM Trip," a two-week trip around the world that your entire class plans and goes on together. The trip happens after your first year of the APM program, and typically visits 4 different cities. This summer, my APM class visited Tokyo, Shanghai, Tel Aviv, and Warsaw!

The goal of the trip is to learn about the tech industry in different cultures and markets. In each city, APMs meet with Googlers at the local office, as well as local startups and corporations to learn about how those companies are thinking about technology. We also meet with locals in each country to better understand how users around the world approach technology. The trip is also a chance to get to know other APMs — since APMs are based all over the world (Zurich, New York, London, Sydney, San Francisco, and Mountain View), the trip is a perfect opportunity to connect with APMs you don’t see regularly.

APM Mini Trips
In addition to the main APM Trip, APMs go on three-day “mini trips” in small groups both years of the program. All of the APMs (both first year and second year APMs) break into groups of around 10, and each group visits a city in the United States to learn more about an industry they’re passionate or curious about. On the trips, APMs meet with local companies to learn more about the work they’re doing.

The goal is to see a wide range of companies and to get a breadth of understanding of the industry and the impact that industry is making on local and national communities. Often, APMs find that learning about a new industry provides insight into the products that they work on at Google. After the trip, APMs share their learnings and reflections with the APM community.

As an example, my 2018 mini trip visited Austin and Houston to learn more about clean energy technology. The group met with companies including clean energy startups, an oil rig, and an investment bank that works in the energy space. These company visits helped give an overview of what clean energy technologies are being developed, as well as a more comprehensive picture of the industry.

On my trip to Texas, we learned about what needs to be overcome, both technologically and politically, to facilitate a transition to clean energy, and were able to share those findings with the broader APM community. I found the mini trip to be a great chance to get to know APMs in other offices, and APMs in other classes in a smaller group setting.

Management Coaching
Management coaching is an excellent resource to help support and kickstart professional development. Management coaches are professional management advisors who can give advice on all things work related, ranging from how to navigate projects to how to think about career development. One-on-one management coaching is designed to provide APMs the skills and mentoring necessary to be effective communicators, managers, and future leaders.

APMs can participate in management coaching for the duration of their time in the APM program, and as an added benefit, can continue to meet with their coach throughout their tenure as a PM at Google. Management coaches can help with a wide range of things, including building skills (like giving great presentations), advising on work-related situations, and helping with long-term career planning. Each APM gets to design their own personal development program and goals with their management coach.

APMs find their management coach to be a great source of advice and learning. Management coaches have helped APMs prepare talks for industry conferences like Google I/O and Cloud Next, develop negotiation tactics to close deals with large partners, and work on time management skills.

Other Opportunities
In addition to the trips and coaching, the program plans many events throughout the year. Some of these are social, such as volunteer events and APM offsites (this year, APMs went on a snow trip and a rafting trip). There are also many opportunities for learning, such as skill-building classes facilitated by PMs and management coaches.

The APM program continues to experiment with new programs and resources. We expect APMs to give feedback on existing programs and pilot new initiatives with their class every year.

APM Program Benefits

Michelle Danoff, APM Class of 2017, New York

The APM program provides a wide range of opportunities to foster growth both professionally and personally. These opportunities can help you learn more about how to be a great PM, and give you a chance to form relationships with your APM class. Read on to learn more about the APM Trip, Mini Trips, and Management Coaching.

The APM Trip
One of the oldest traditions of the APM program is the “APM Trip," a two-week trip around the world that your entire class plans and goes on together. The trip happens after your first year of the APM program, and typically visits 4 different cities. This summer, my APM class visited Tokyo, Shanghai, Tel Aviv, and Warsaw!

The goal of the trip is to learn about the tech industry in different cultures and markets. In each city, APMs meet with Googlers at the local office, as well as local startups and corporations to learn about how those companies are thinking about technology. We also meet with locals in each country to better understand how users around the world approach technology. The trip is also a chance to get to know other APMs — since APMs are based all over the world (Zurich, New York, London, Sydney, San Francisco, and Mountain View), the trip is a perfect opportunity to connect with APMs you don’t see regularly.

APM Mini Trips
In addition to the main APM Trip, APMs go on three-day “mini trips” in small groups both years of the program. All of the APMs (both first year and second year APMs) break into groups of around 10, and each group visits a city in the United States to learn more about an industry they’re passionate or curious about. On the trips, APMs meet with local companies to learn more about the work they’re doing.

The goal is to see a wide range of companies and to get a breadth of understanding of the industry and the impact that industry is making on local and national communities. Often, APMs find that learning about a new industry provides insight into the products that they work on at Google. After the trip, APMs share their learnings and reflections with the APM community.

As an example, my 2018 mini trip visited Austin and Houston to learn more about clean energy technology. The group met with companies including clean energy startups, an oil rig, and an investment bank that works in the energy space. These company visits helped give an overview of what clean energy technologies are being developed, as well as a more comprehensive picture of the industry.

On my trip to Texas, we learned about what needs to be overcome, both technologically and politically, to facilitate a transition to clean energy, and were able to share those findings with the broader APM community. I found the mini trip to be a great chance to get to know APMs in other offices, and APMs in other classes in a smaller group setting.

Management Coaching
Management coaching is an excellent resource to help support and kickstart professional development. Management coaches are professional management advisors who can give advice on all things work related, ranging from how to navigate projects to how to think about career development. One-on-one management coaching is designed to provide APMs the skills and mentoring necessary to be effective communicators, managers, and future leaders.

APMs can participate in management coaching for the duration of their time in the APM program, and as an added benefit, can continue to meet with their coach throughout their tenure as a PM at Google. Management coaches can help with a wide range of things, including building skills (like giving great presentations), advising on work-related situations, and helping with long-term career planning. Each APM gets to design their own personal development program and goals with their management coach.

APMs find their management coach to be a great source of advice and learning. Management coaches have helped APMs prepare talks for industry conferences like Google I/O and Cloud Next, develop negotiation tactics to close deals with large partners, and work on time management skills.

Other Opportunities
In addition to the trips and coaching, the program plans many events throughout the year. Some of these are social, such as volunteer events and APM offsites (this year, APMs went on a snow trip and a rafting trip). There are also many opportunities for learning, such as skill-building classes facilitated by PMs and management coaches.

The APM program continues to experiment with new programs and resources. We expect APMs to give feedback on existing programs and pilot new initiatives with their class every year.